Tag PurchasingPower

Why Everything Feels Expensive Even When Salaries Rise

Why Everything Feels Expensive Even When Salaries Rise - DA

The alert pings. You look down and see the number unexpectedly. The number you’ve been wanting for what seems like forever is right there on your screen, and in an instant, the world has become a little bit lighter. The raise is now yours! You can breathe again, allow yourself to have a celebratory dinner, and the feeling of the safety net finally being created underfoot begins to set in. Then slowly but surely, the months start connecting, and the stark reality hits you: The safety net is still non-existent. You feel that everything is still expensive even when salaries rise.